I was going to write an article on how you can build your Instagram following and then decided I would target the article at me and what I can do to increase my instagram following. 

It’s pretty unimpressive – starting with just 71 followers, my Instagram account, @sarahcolgate_bizmarketing, has immense potential for growth and needs to grow so I can stop being embarrassed by it! 

As you know Instagram is a powerful platform to connect with your audience, showcase your expertise, and drive business growth. 

Here’s my step-by-step guide on how to build an instagram audience from scratch, complete with actionable examples tailored for my instagram account @sarahcolgate_bizmarketing;

1. Optimise Your Profile

Your Instagram profile is the first impression visitors get of your brand. Make sure it’s complete and compelling.

Profile Picture: Use a professional, high-quality photo of yourself to build trust and recognition.

Bio: Write a concise bio that clearly states who you are, what you do, and what value you offer. Include relevant keywords and a call to action.

Example: “Business Growth & Marketing Expert: Helping Entrepreneurs Achieve Success: Tips, Strategies, & Insights. Free Marketing Guide”

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